Strategic Acquisition · HyattHQ

Business Acquisition
Playbook

A systematic framework for building a portfolio of high-value service businesses through equity-for-services partnerships.

Jon Hyatt · Strategist & Equity Partner · HyattHQUpdated June 2026
01 · The Silver Tsunami strategy

The Silver Tsunami strategy

The mission

Acquire established service businesses from Boomer owners who are ready to retire but have no succession plan.

Core focus

Service businesses 20–60+ years old, owner-operated, with no clear exit strategy.

Value proposition

I take over operations and grow the business; the owner exits via a structured buyout over 10 years.

Anti-focus

  • Growth-stage businesses
  • Franchises
  • Corporate-owned businesses
02 · Target business categories

Target business categories

Interactive prospecting list. Check off businesses as you make contact (saved in this browser).

Home Inspection (Boomer-Owned)

Real Estate Brokerages (Family-Owned, 30+ Years)

Septic/Well Services (Established)

Plumbing/HVAC (Family-Owned)

Roofing/Construction (Established)

Other Service Businesses (Boomer-Owned)

03 · Deal structures

Deal structures

The buyout model

Jon acquires majority equity over time; the owner exits via a 10-year consulting fee.

The partnership model

Jon takes minority equity; the owner stays involved.

The transition model

Jon takes over operations first; equity transfers over 3–5 years.

04 · Key deal terms

Key deal terms

TermStandard
ValuationRevenue (0.5–2x) or EBITDA (3–5x)
Vesting4-year vesting with 1-year cliff
ControlAdvisory <20% · Board seat 20–49% · Full 50%+
Exit rightsRight of first refusal, tag-along, drag-along

Jon's role

  • Sales strategy & coaching
  • Lead gen system build
  • Marketing execution
  • Operational KPIs

Owner's role

  • Day-to-day operations
  • Service delivery
  • Finances & overhead
  • Customer support
06 · Letter of intent template

Letter of intent template

LETTER OF INTENT (LOI) To: [Business Owner Name] From: Jon Hyatt, HyattHQ Date: June 29, 2026 1. Purpose: This LOI outlines the terms under which HyattHQ will provide strategic marketing and sales services to [Company Name] in exchange for equity ownership. 2. The Business: [Brief description of the business and current challenges]. 3. Consultant's Services: - Sales Strategy and Systems: Implementation of NEPQ methodology, CRM setup, and sales team coaching. - Marketing Strategy and Execution: Content creation, ad management, SEO, and local brand presence. - Lead Generation: Leveraging the HyattHQ network, direct outreach, and partnership development. - Operational Support: KPI tracking and reporting. 4. Equity Compensation: - Total Equity: 20% (subject to negotiation) - Vesting: 48-month vesting schedule with a 12-month cliff. - Performance Milestones: Accelerate vesting based on $50K revenue increments. 5. Governance: HyattHQ will hold a board seat and voting rights on major capital decisions. 6. Exit Terms: HyattHQ retains tag-along and right of first refusal on any future sale. This LOI is non-binding except for confidentiality and exclusivity provisions. Signed: __________________________ (Jon Hyatt) Signed: __________________________ (Business Owner)
Template only.Have an attorney review any LOI before sending.
07 · Outreach templates

Outreach templates

For contractors

Subject Quick question about [Business Name]

Subject: Quick question about [Business Name] Hi [Name], I've been following [Business Name] for a bit and love the work you're doing in [City]. I specialize in scaling trade businesses by implementing sales systems (NEPQ methodology) and lead generation engines. I'm looking to partner with one local contractor where I handle all sales and marketing in exchange for equity, rather than a traditional fee. Do you have 15 minutes this week for a quick chat to see if we'd be a fit? Best, Jon Hyatt

For cleaning services

Subject Growing [Business Name]: idea for you

Subject: Growing [Business Name]: idea for you Hi [Name], With my background in real estate and property management, I see a huge opportunity to scale [Business Name] by 30–50% this year. I offer an equity-for-services model where I step in to handle client acquisition and sales systems so you can focus on operations. Open to a brief call on Thursday to discuss? Regards, Jon Hyatt
08 · Execution plan

Execution plan

Four weeks from research to signed LOI.

Week 1

Research & prep

  • Pick 5 target businesses
  • Research the owner via LinkedIn
  • Audit their online presence
Week 2

Initial outreach

  • Send personalized emails
  • LinkedIn connection requests
  • Track in CRM/spreadsheet
Week 3

Discovery calls

  • NEPQ framework calls
  • Identify the biggest bottlenecks
  • Quantify growth potential
Week 4

LOI & closing

  • Draft and send the LOI
  • Negotiate the final equity stake
  • Engage legal for signing
09 · Tracking system

Tracking system

BusinessOwnerCategoryYearsDate addedStatus

Prospects are saved in this browser only.

10 · Common pitfalls to avoid

Common pitfalls to avoid

Pitfall

No written agreement

Always formalize the equity transfer in writing before starting work.

Pitfall

No vesting schedule

Vesting protects both parties if things don't work out early on.

Pitfall

Working for free

Always get compensation, whether cash, equity or a hybrid.

Pitfall

Missing metrics

Clearly define what “success” looks like to avoid later disputes.

Pitfall

No exit strategy

Define how you can be bought out or how the business can be sold.

11 · Active prospects: Legacy Model outreach

Active prospects: Legacy Model outreach

Internal.Personalized drafts for named prospects. Review before sending; nothing here has been sent.
Certified Inspection ServicesOwner: Dennis Curran · 30+ in business · Bangor, ME · inspectsvcs.com

Subject Thinking of you, Dennis

Subject: Thinking of you, Dennis Hey Dennis, I'm Jon Hyatt — I'm a realtor in the Bangor area, I own SI Associates Property Management, and I've been working with businesses like yours for a while now. I've always respected the reputation you've built with Certified Inspection Services — 30 years in this market is no joke. I wanted to reach out with something that might be worth thinking about. I've been looking at established service businesses in the Bangor area — the kind that have been around for decades, have great reputations, but don't have a clear plan for what happens when the owner decides to step back. Here's what I'm proposing: I come in and take over the operations — sales, marketing, growth, day-to-day management. You keep your equity, you keep earning, and you get to step back on your terms. Over time, we structure a buyout that makes sense for both of us — typically over 10 years, which keeps the tax burden low. The goal is simple: your business keeps growing, you keep getting paid, and you don't have to sell to a stranger or watch it close when you're ready to slow down. I put together a quick overview of how this works: [View the Overview →] https://jonhyatt-hyatt-model.pages.dev/ No pressure — just wanted to put it on your radar. If you're open to grabbing a coffee, I'd love to hear how things are going and what you're thinking about for the future. Talk soon, Jon Hyatt 207-404-0448 Jonhyatt207@gmail.com
AnnRuel Home InspectionsOwner: MacNaughton Family · 45+ (since 1980) in business · Bangor & Portland, ME · annruelhomeinspections.com

Subject AnnRuel — protecting a 45-year legacy

Subject: AnnRuel — protecting a 45-year legacy Hey [James/Marlene], I'm Jon Hyatt — I'm a realtor here in Bangor, I own SI Associates Property Management, and I've been in this market for a while. I've always known AnnRuel as the gold standard for home inspections in this area — since 1980, that's a legacy worth protecting. I've been looking at established service businesses in the Bangor area that have built something special but don't have a clear succession plan. AnnRuel fits that profile perfectly. Here's what I'm proposing: I take over the operations — sales, marketing, growth, day-to-day management. The family keeps equity, keeps earning, and gets to step back on your terms. We structure a buyout over 10 years, which keeps the tax burden manageable and gives everyone time to transition. The goal is to make sure AnnRuel is still the gold standard 20 years from now — and that the family benefits from everything you've built. I put together a quick overview: [View the Overview →] https://jonhyatt-hyatt-model.pages.dev/ Would you be open to a coffee or a call to talk through this? No pitch — just a conversation about what's best for the business and the family. Best, Jon Hyatt 207-404-0448 Jonhyatt207@gmail.com
Quinn Agency Real EstateOwner: Family · 64+ (since 1961) in business · Bangor, ME · quinnrealestate.net

Subject Quinn Agency — a plan for the next 60 years

Subject: Quinn Agency — a plan for the next 60 years Hey, I'm Jon Hyatt — I'm a realtor in Bangor, I own SI Associates Property Management, and I've been around this market for a while. Quinn Agency has been a fixture in Bangor real estate since 1961 — over 60 years of relationships, reputation, and trust. That's rare, and it's worth protecting. I've been looking at established brokerages in the area that have built something special but don't have a clear exit strategy. Quinn fits that profile. Here's what I'm proposing: I take over the operations — sales, marketing, growth, day-to-day management. The family keeps equity, keeps earning, and gets to step back on your terms. We structure a buyout over 10 years, which keeps the tax burden low and gives everyone time to transition. The goal is to make sure Quinn Agency is still a fixture in Bangor 20 years from now — and that the family benefits from everything you've built. I put together a quick overview: [View the Overview →] https://jonhyatt-hyatt-model.pages.dev/ Would anyone at Quinn be open to a conversation? I'd love to learn more about where you see the business going. Best, Jon Hyatt 207-404-0448 Jonhyatt207@gmail.com
Adams Real EstateOwner: Phil & Hilma Adams · 30+ (since 1995) in business · Bangor, ME · adams-re.com

Subject Adams Real Estate — your next chapter

Subject: Adams Real Estate — your next chapter Hey [Phil/Hilma], I'm Jon Hyatt — I'm a realtor in Bangor, I own SI Associates Property Management, and I've been in this market for a long time. I've always admired what you've built with Adams Real Estate — 30 years with 70+ years of combined experience. You've earned a reputation most agents would kill for. I wanted to reach out with something that might be worth thinking about. I've been looking at established brokerages in the area that have built something special but don't have a clear succession plan. Adams fits that profile. Here's what I'm proposing: I take over the operations — sales, marketing, systems, day-to-day management. You keep equity, keep earning, and get to step back on your terms. We structure a buyout over 10 years, which keeps the tax burden manageable and gives you time to transition. The goal is to make sure Adams Real Estate is still thriving 20 years from now — and that you benefit from everything you've built. I put together a quick overview: [View the Overview →] https://jonhyatt-hyatt-model.pages.dev/ Would you be open to a coffee to talk through this? No pitch — just a conversation between people who care about this market. Best, Jon Hyatt 207-404-0448 Jonhyatt207@gmail.com
Frost Septic LLCOwner: Unknown · 60+ years in business · Greater Bangor area · frostseptic.com

Subject Frost Septic — protecting 60 years of work

Subject: Frost Septic — protecting 60 years of work Hey, I'm Jon Hyatt — I'm a realtor in Bangor, I own SI Associates Property Management, and I've been working with local service businesses for a while now. Frost Septic has been serving the Greater Bangor area for over 60 years — that's a legacy most businesses never reach. I've been looking at established service businesses in the area that have built something special but don't have a clear plan for what happens when the owner decides to step back. Frost fits that profile. Here's what I'm proposing: I take over the operations — sales, marketing, growth, day-to-day management. You keep equity, keep earning, and get to step back on your terms. We structure a buyout over 10 years, which keeps the tax burden low and gives everyone time to transition. The goal is to make sure Frost Septic is still serving the Greater Bangor area 20 years from now — and that you benefit from everything you've built. I put together a quick overview: [View the Overview →] https://jonhyatt-hyatt-model.pages.dev/ Would you be open to a conversation? I'd love to hear more about where Frost Septic is headed. Best, Jon Hyatt 207-404-0448 Jonhyatt207@gmail.com
Houle's Plumbing, Heating & ACOwner: Unknown · 85+ years in business · Central Maine · houlesplumbing.com

Subject Houle's — 85 years and counting

Subject: Houle's — 85 years and counting Hey, I'm Jon Hyatt — I'm a realtor in Bangor, I own SI Associates Property Management, and I've been working with local service businesses for a while now. Houle's has been serving Central Maine since 1940 — that's 85 years of trust, reputation, and hard work. That's a legacy worth protecting. I've been looking at established service businesses in the area that have built something special but don't have a clear plan for what happens when the owner decides to step back. Houle's fits that profile. Here's what I'm proposing: I take over the operations — sales, marketing, growth, day-to-day management. You keep equity, keep earning, and get to step back on your terms. We structure a buyout over 10 years, which keeps the tax burden low and gives everyone time to transition. The goal is to make sure Houle's is still serving Central Maine 20 years from now — and that you benefit from everything you've built. I put together a quick overview: [View the Overview →] https://jonhyatt-hyatt-model.pages.dev/ Would you be open to a conversation? I'd love to hear more about where Houle's is headed. Best, Jon Hyatt 207-404-0448 Jonhyatt207@gmail.com
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